Technical SEO Audit
Fix speed, indexing, crawl and structure issues that hold your rankings back.
What is included in RankCraft's technical SEO?
RankCraft Digital is a Dubai-based digital marketing, AI and IT agency that delivers technical SEO audit for businesses in the UAE, the GCC and worldwide. Fix speed, indexing, crawl and structure issues that hold your rankings back.
The service covers crawl and index analysis, core Web Vitals, site architecture, structured data, international SEO and migration support. Work is delivered in English and Arabic, and every engagement starts with a free audit and a fixed-scope proposal.
- Provider
- RankCraft Digital, Dubai, UAE
- Service type
- Digital Marketing: Technical SEO
- Includes
- Crawl and index analysis, Core Web Vitals, Site architecture, Structured data, International SEO, Migration support
- Markets
- UAE, GCC and worldwide
- Languages
- English and Arabic
- First step
- Free audit and fixed proposal
Why invest in Technical SEO?
Great content cannot rank if search engines cannot crawl, render or trust your site. Technical SEO removes those barriers.
Our audits go beyond a tool export. We explain each issue, rank it by impact and work with your developers, or fix it ourselves.
Our Technical SEO services
Each element can be delivered on its own or combined into one programme with a single monthly report.
Crawl and index analysis
Find pages Google cannot reach, wastes time on or has chosen not to index.
Core Web Vitals
Improve loading, interactivity and layout stability scores on mobile and desktop.
Site architecture
Clean URL structure, internal linking and navigation that spread authority.
Structured data
Schema markup for organisations, services, products, FAQs and reviews.
International SEO
Correct hreflang, language and country targeting for multi-market sites.
Migration support
Redirect maps and checks so a redesign or new domain keeps its rankings.
How we deliver technical SEO
Crawl and compare
Crawl the full site and compare results with Search Console coverage, logs and field speed data.
Prioritise by impact
Every issue ranked by likely effect on traffic and by effort, with affected URLs listed.
Fix or brief
We implement fixes directly or write clear tickets for your developers, then review their changes.
Verify and monitor
Re-crawl, request indexing and watch Search Console until the fixes are reflected.
Results you can expect from technical SEO
More pages indexed
Important pages that Google was skipping start appearing in search results.
Faster, smoother pages
Better Core Web Vitals scores and quicker load times on mobile networks.
Crawl budget spent well
Search engines stop wasting time on duplicates and focus on the pages that matter.
Safe redesigns
Migrations and rebuilds launch without the traffic drop that often follows them.
What a technical SEO audit covers
We crawl your site the way Googlebot does and compare what we find with what Google reports in Search Console. That shows the gap between the site you think you have and the site search engines actually see. Common findings include pages blocked by robots rules, duplicate URLs created by filters or tracking parameters, redirect chains, orphan pages with no internal links, and JavaScript content that never renders for crawlers.
Each issue is written up with the affected URLs, why it matters, how to fix it and an estimate of the effort. We sort the list by impact so your developers spend their first week on what moves rankings, not on cosmetic warnings from a tool.
Core Web Vitals and real-world speed
Google measures page experience using field data from real Chrome users. Lab scores from a single test can look fine while real visitors on mobile networks wait several seconds. We look at both, then trace slow pages to their cause: oversized images, render-blocking scripts, heavy themes, chat widgets or third-party tags that load before the content.
Speed work pays off twice. Faster pages tend to rank better, and they almost always convert better, especially for mobile visitors who make up the majority of traffic in the Gulf.
Site migrations without losing rankings
Redesigns, CMS changes and domain moves are the most common cause of sudden traffic drops we are asked to fix. The damage usually comes from missing redirects, changed URLs, lost content or a staging site that was left indexable.
When we support a migration we map every old URL to its new home, test redirects on staging, compare titles and content before and after, and monitor Search Console daily for the first weeks after launch. It is far cheaper to plan this than to recover lost rankings later.
International and multilingual setup
Sites that serve several countries or languages need hreflang tags, consistent URL structures and canonical tags that agree with each other. When they conflict, Google picks a version on its own and often shows the wrong page to the wrong country. We validate the full set and fix it at template level so new pages inherit the right setup automatically.
Industries we serve
Technical SEO FAQs
Can't find your answer? Talk to our team and we'll reply within one business day.
How long does a technical audit take?
Most audits take one to two weeks depending on site size. Very large or e-commerce sites can take longer.
Will you implement the fixes?
Yes, if you want us to. We can fix issues directly on WordPress, Shopify and custom sites, or hand a clear brief to your developers.
Is a technical audit worth it for a small site?
Yes. Small sites often have a handful of simple issues, such as slow images or missing tags, that make a big difference once fixed.
Do I need a technical audit before starting SEO?
For most sites, yes. Content and links work much better on a site that search engines can crawl and index properly. A quick audit often finds issues worth fixing before anything else.
Can you audit a Shopify or Wix site?
Yes. Hosted platforms limit some changes, but there is usually plenty to fix in templates, apps, page speed, structure and content.
What do you need from us?
Access to Google Search Console and GA4, and ideally a staging site and contact with whoever manages your development.
Related digital marketing
Talk to our Technical SEO specialists
Tell us about your business and goals. Within two business days we will send a clear audit of your website, search visibility and ad opportunities, with no obligation.