PPC & Google Ads Management
Google, Microsoft and YouTube ads managed for lower cost per lead and higher ROAS.
What is included in RankCraft's PPC & google ads?
RankCraft Digital is a Dubai-based digital marketing, AI and IT agency that delivers PPC & google ads management for businesses in the UAE, the GCC and worldwide. Google, Microsoft and YouTube ads managed for lower cost per lead and higher ROAS.
The service covers account audit, campaign build, conversion tracking, ad copy and assets, landing pages and weekly optimisation. Work is delivered in English and Arabic, and every engagement starts with a free audit and a fixed-scope proposal.
- Provider
- RankCraft Digital, Dubai, UAE
- Service type
- Digital Marketing: PPC & Google Ads
- Includes
- Account audit, Campaign build, Conversion tracking, Ad copy and assets, Landing pages, Weekly optimisation
- Markets
- Dubai, Abu Dhabi, Sharjah, Saudi Arabia, USA and UK
- Languages
- English and Arabic
- First step
- Free audit and fixed proposal
Why invest in PPC & Google Ads?
Paid search puts you in front of buyers the moment they search. Done badly it burns budget. Done well it is the most predictable growth channel you have.
We build and manage Google Ads and Microsoft Ads accounts around one number: profitable leads or sales.
Our PPC & Google Ads services
Each element can be delivered on its own or combined into one programme with a single monthly report.
Account audit
Find wasted spend, missing tracking and quick wins in your current account.
Campaign build
Search, Performance Max, Shopping, Display and YouTube campaigns structured for control.
Conversion tracking
Accurate tracking of calls, forms, WhatsApp clicks and purchases via GA4 and Tag Manager.
Ad copy and assets
Tested headlines, descriptions, images and extensions in English and Arabic.
Landing pages
Focused pages that match the ad and convert clicks into leads.
Weekly optimisation
Bids, budgets, negative keywords and audience changes every week.
How we deliver PPC & google ads
Account audit
Review structure, search terms, tracking, bidding and wasted spend, or plan a new account from scratch.
Tracking and landing pages
Fix conversion tracking, connect your CRM and make sure each campaign has a relevant landing page.
Launch and refine
Weekly search term reviews, negative keywords, bid and budget changes and ad copy tests.
Scale profitable campaigns
Increase budget only where cost per qualified lead or ROAS holds, and report on both.
Results you can expect from PPC & google ads
Leads from day one
Search campaigns can produce enquiries within days of going live.
Less wasted spend
Tight targeting and negative keywords keep ads away from searches that never convert.
Better lead quality
Offline conversion imports train bidding toward leads that become customers.
Full transparency
Your account, your billing and your data, with every change logged and explained.
Why many Google Ads accounts waste budget
When we audit a new account, the same problems come up again and again. Broad match keywords with no negative lists, so ads show for job seekers and people looking for free options. Conversion tracking that counts page views as leads. Smart bidding pointed at the wrong goal. Display placements switched on by default inside Search campaigns. None of these are hard to fix, but together they can waste a large share of spend.
Our first job is always to clean this up. Only once tracking is accurate and the wasted spend is gone do we start talking about increasing budgets.
Search, Performance Max, YouTube and Shopping
Search campaigns capture people actively looking for what you sell, and they remain the backbone of most lead generation accounts. Performance Max can work well for e-commerce and for businesses with strong creative and clean conversion data, but it needs guardrails such as brand exclusions and audience signals. YouTube and Demand Gen build awareness and retarget visitors at a lower cost per impression.
We choose the campaign types that suit your goal and budget rather than switching everything on. A smaller, well structured account usually outperforms a sprawling one.
Google Ads costs in the UAE
Cost per click in the UAE varies widely by industry. Real estate, legal, finance, medical and education terms are among the most expensive, while many retail and local service terms are far cheaper. Bilingual campaigns can open up cheaper Arabic traffic that competitors ignore.
We give you a realistic forecast before launch, based on keyword planner data and our experience in your sector, and we pay attention to the number that matters most: what it costs to win a customer, not what it costs to get a click.
Landing pages and lead quality
Sending paid traffic to your home page is one of the fastest ways to burn budget. Each campaign should land on a page that matches the search, loads quickly and makes the next step obvious, whether that is a call, a form or a WhatsApp chat. We build or brief landing pages alongside the campaigns.
We also feed lead quality back into the account. When your team marks leads as qualified or closed in your CRM, we import that data so Google learns to find more of the right people, not just more form fills.
Industries we serve
PPC & Google Ads near you
We deliver PPC & google ads across the UAE, GCC and international markets.
PPC & Google Ads FAQs
Can't find your answer? Talk to our team and we'll reply within one business day.
What budget do I need for Google Ads?
It depends on your market and goals. We recommend a test budget that buys enough clicks to learn, then scale what works. We will give you a clear estimate after the audit.
Do you charge a percentage of ad spend?
We offer a fixed monthly fee or a percentage of spend, whichever suits you. There are no hidden mark-ups on media.
Who owns the ad account?
You do. We work inside your account, so all data and history stay with you.
What is a sensible starting budget for Google Ads in Dubai?
It depends on your industry and goal. Many local service businesses start with a few thousand dirhams a month in ad spend. We forecast costs before launch so you can see what a given budget should produce.
Do you take a percentage of ad spend?
We usually charge a fixed monthly management fee based on scope, so we have no reason to push your spend up unless it pays off.
Can you also manage Microsoft Ads?
Yes. Microsoft Advertising is useful for B2B and older audiences, and campaigns can often be imported from Google Ads and then tuned.
Related digital marketing
Talk to our PPC & Google Ads specialists
Tell us about your business and goals. Within two business days we will send a clear audit of your website, search visibility and ad opportunities, with no obligation.