Digital PR Services
Earn press coverage and authority links that build your brand and rankings.
What is included in RankCraft's digital PR?
RankCraft Digital is a Dubai-based digital marketing, AI and IT agency that delivers digital PR services for businesses in the UAE, the GCC and worldwide. Earn press coverage and authority links that build your brand and rankings.
The service covers story ideation, press releases, media outreach, expert commentary, link acquisition and coverage reports. Work is delivered in English and Arabic, and every engagement starts with a free audit and a fixed-scope proposal.
- Provider
- RankCraft Digital, Dubai, UAE
- Service type
- Digital Marketing: Digital PR
- Includes
- Story ideation, Press releases, Media outreach, Expert commentary, Link acquisition, Coverage reports
- Markets
- UAE, GCC and worldwide
- Languages
- English and Arabic
- First step
- Free audit and fixed proposal
Why invest in Digital PR?
Coverage in respected publications builds trust with buyers, earns valuable links for SEO and makes AI assistants more likely to mention you.
We create stories journalists want to cover, pitch them to the right media and track every mention and link.
Our Digital PR services
Each element can be delivered on its own or combined into one programme with a single monthly report.
Story ideation
Data studies, surveys and expert angles with news value.
Press releases
Clear, newsworthy releases in English and Arabic.
Media outreach
Personal pitches to journalists in your industry and region.
Expert commentary
Position your leaders as go-to sources for the press.
Link acquisition
Coverage that includes links back to your site.
Coverage reports
Every mention, link and its estimated reach.
How we deliver digital PR
Angles and assets
Find newsworthy stories in your data, expertise and plans, and prepare spokespeople.
Targeted outreach
Personal pitches to relevant journalists in English and Arabic, with follow-up.
Reactive commentary
Monitor news and journalist requests and supply expert comment quickly.
Report coverage and links
Monthly reporting on placements, links, mentions and referral traffic.
Results you can expect from digital PR
Authoritative links
Editorial links from news sites that lift your search rankings.
Credibility with buyers
"As featured in" coverage builds trust with prospects and partners.
Visibility in AI answers
Brands cited by trusted media are more likely to be recommended by AI assistants.
A recognised voice
Your leaders become the go-to experts in your field.
PR that also helps your SEO
Traditional PR measures success in coverage and impressions. Digital PR adds a second goal: links and brand mentions from respected news sites, which are among the strongest signals search engines and AI assistants use to judge authority. One well placed story can earn links that would take months to build any other way.
Stories journalists want to run
Journalists receive hundreds of pitches a week. The ones that get picked up have something new: original data, a strong opinion from a credible expert, a useful local angle or a timely reaction to the news. We work with you to find these stories inside your business, for example a survey of your customers, an analysis of your sales data or a founder's view on a regulatory change.
We then write a tight pitch and send it to the specific reporters who cover that topic, rather than blasting a press release to a generic list.
Regional and international media
In the UAE and wider Gulf, we pitch English and Arabic outlets including national newspapers, business titles, trade publications and online news sites. For international clients we target the publications their buyers read in the UK, US, Europe or Australia. Arabic media relations are handled by native speakers who understand how stories are framed for regional audiences.
Expert commentary and thought leadership
Being the expert a journalist calls when a story breaks is one of the most valuable positions a brand can hold. We monitor journalist requests and breaking news in your sector, prepare your spokespeople and respond quickly with useful comments. Over time this builds a library of quotes and coverage that strengthens your credibility, your search presence and your sales conversations.
Industries we serve
Digital PR FAQs
Can't find your answer? Talk to our team and we'll reply within one business day.
Is digital PR different from traditional PR?
Digital PR focuses on online coverage and links that help SEO and AI visibility, measured with clear digital metrics.
Can you guarantee coverage?
Editorial coverage is never guaranteed, but strong stories and good relationships give consistent results.
Which media do you target?
Regional outlets across the GCC plus international trade and business publications relevant to your sector.
Do you guarantee coverage?
No. Editors decide what they publish. We commit to strong angles, targeted outreach and honest reporting of what landed and what did not.
Is paid or sponsored content part of digital PR?
It can be, but it is clearly labelled and valued differently. Our core work focuses on earned coverage, which carries more weight with readers and search engines.
How quickly can you get results?
Reactive commentary can land coverage within days. Data-led campaigns usually take four to eight weeks from idea to publication.
Related digital marketing
Talk to our Digital PR specialists
Tell us about your business and goals. Within two business days we will send a clear audit of your website, search visibility and ad opportunities, with no obligation.