Influencer Marketing Agency
Find, brief and manage creators who reach your buyers and drive measurable results.
What is included in RankCraft's influencer marketing?
RankCraft Digital is a Dubai-based digital marketing, AI and IT agency that delivers influencer marketing agency for businesses in the UAE, the GCC and worldwide. Find, brief and manage creators who reach your buyers and drive measurable results.
The service covers creator discovery, vetting, briefs and contracts, campaign management, paid amplification and tracking. Work is delivered in English and Arabic, and every engagement starts with a free audit and a fixed-scope proposal.
- Provider
- RankCraft Digital, Dubai, UAE
- Service type
- Digital Marketing: Influencer Marketing
- Includes
- Creator discovery, Vetting, Briefs and contracts, Campaign management, Paid amplification, Tracking
- Markets
- UAE, GCC and worldwide
- Languages
- English and Arabic
- First step
- Free audit and fixed proposal
Why invest in Influencer Marketing?
People trust people. The right creator can introduce your brand to thousands of buyers who already trust their recommendations.
We find creators who match your audience, check their real engagement, manage the paperwork and track what every campaign returns.
Our Influencer Marketing services
Each element can be delivered on its own or combined into one programme with a single monthly report.
Creator discovery
Shortlists of creators matched to your audience, market and budget.
Vetting
Checks for fake followers, engagement quality and brand safety.
Briefs and contracts
Clear briefs, usage rights and deliverables agreed up front.
Campaign management
Scheduling, approvals and coordination from start to finish.
Paid amplification
Boost the best creator content with paid media.
Tracking
Codes, links and reports that show reach, clicks and sales.
How we deliver influencer marketing
Strategy and budget
Define goals, audiences, platforms and the mix of macro, micro and nano creators.
Shortlist and vet
Find creators that fit, check audience data, engagement quality and licences.
Brief and contract
Agree deliverables, messages, dates, approvals and usage rights in writing.
Launch and measure
Track links, codes and paid amplification, then report results per creator.
Results you can expect from influencer marketing
Trusted recommendations
Reach audiences through voices they already follow and trust.
Content you can reuse
Authentic creator videos that also work as high-performing ads.
Compliance handled
Licence checks, disclosure and contracts managed for you.
Clear return on spend
Results tracked per creator so budget goes where it works.
Picking creators on fit, not follower count
A creator with 15,000 engaged followers in Dubai who genuinely uses products like yours will often drive more sales than a celebrity with millions of followers spread across the world. We look at audience location, age and gender, engagement quality, past brand work and whether their content style suits your product.
We also check for fake followers and bought engagement. Sudden jumps in followers, comments that read like bots and audiences concentrated in unrelated countries are warning signs we screen for before any money changes hands.
Licensing and disclosure in the UAE and Saudi Arabia
The UAE Media Council requires content creators who promote products for payment to hold the appropriate licence or advertiser permit, and paid content must be clearly labelled as advertising. In Saudi Arabia, influencers need a Mawthooq licence from the General Authority for Media Regulation. Working with unlicensed creators can expose your brand to fines.
We verify licences before contracts are signed, include disclosure requirements in every brief and keep records so you can show compliance if asked.
Briefs, contracts and usage rights
A good brief gives creators clear key messages and must-avoid claims while leaving room for their own style, because audiences can tell when a script has been handed over. Contracts set out deliverables, posting dates, approval rounds, exclusivity periods and how long you can reuse the content.
Usage rights are often overlooked. Creator content usually performs very well as paid social ads, so we negotiate the right to run it from your ad accounts or as whitelisted ads from the creator's handle.
Measuring influencer results
Every creator gets their own tracking link and, where it suits the offer, a unique discount code. That shows which creators drive visits, sign-ups and sales, not just views. We report on cost per result for each creator, so the next campaign can put more budget behind the ones who delivered.
Industries we serve
Influencer Marketing FAQs
Can't find your answer? Talk to our team and we'll reply within one business day.
Do influencers in the UAE need a licence?
Yes. Creators who promote brands in the UAE need an advertiser permit. We only work with properly licensed creators for UAE campaigns.
Micro or macro influencers?
Micro-influencers often deliver higher engagement and better cost per result. We usually recommend a mix based on your goal.
How do you measure results?
With unique codes, tracked links and platform data, reported against agreed goals such as sales, sign-ups or reach.
How much do UAE influencers charge?
Rates vary widely by platform, audience size and deliverables, from product gifting for nano creators to substantial fees for top names. We negotiate on your behalf and share rates before you commit.
Can you organise events and influencer visits?
Yes. We plan store openings, restaurant tastings, hotel stays and product launches with invited creators, including invitations, briefs and follow-up content.
Do you work with Arabic-speaking creators?
Yes. We work with Emirati, Saudi and other Arabic-speaking creators as well as English-language and expatriate creators.
Related digital marketing
Talk to our Influencer Marketing specialists
Tell us about your business and goals. Within two business days we will send a clear audit of your website, search visibility and ad opportunities, with no obligation.